Eight principles we ask every traveller to keep in mind — and why they matter to the places you visit.
We encourage travellers to China to embrace the following sustainable travel principles. They are simple, but they change the way a place receives you — and the way you leave it.
None of them call for expertise, only attention.
Keep an open mind. Approach each experience with curiosity and respect. Appreciate local customs, traditions and the people who uphold them.
Support local communities. Choose to dine at local restaurants, stay in locally-owned accommodation, and use community-based services.
Celebrate craftsmanship. Honour traditional crafts and the growth of contemporary arts by buying handmade products from local artisans.
Give back. Support initiatives that help preserve local cultures, communities and natural environments.
Respect privacy. Always ask for permission before taking photos or filming, so the dignity and privacy of others is protected.
Tread lightly. Respect nature. Stay on designated paths and avoid disturbing wildlife or their natural habitats.
Leave no trace. Minimise waste and single-use plastics, and take everything you bring with you when you leave. In remote and natural areas, leave the landscape as you found it.
We believe that by observing these simple yet impactful guidelines, we can help ensure that the communities we visit flourish. This also helps preserve the cultural and environmental wonders we experience, supporting the lives and livelihoods of those we encounter along the way.
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